LinkedIn For Busy Executives – What To Do When You Don’t Have Time

You know that LinkedIn is no longer optional – it’s the #1 way to be found by recruiters and one of the easiest ways to grow your network and enhance your professional reputation.

However, many busy executives (and which AREN’T busy?) are hesitant to interact on the site. And with good reason. Since there’s so much that can be done on LinkedIn, it’s easy to assume it’ll take up more time than you have. Plus, it doesn’t exactly look great if a member of the C-Suite appears to be spending the majority of their day on social media, even if it is a professional site.

Still, there’s a middle ground. Here are a few ways to make the most of LinkedIn with just a small time investment:

SET IT AND FORGET IT

Sort of. While LinkedIn is always a work in progress, changes are much more minor after you’ve built a solid profile. Once you’ve got keyword-optimized content that positions you the way you want to be perceived, you’ll start getting more profile views from your target audience.

SPEND 5 MINUTES A DAY

Regular activity is important for your visibility, and fairly simple to maintain. By building it into your daily routine (such as going onto LinkedIn each day before you check your email), visiting the site will become second nature. It almost doesn’t matter WHAT you do, as long as you do something. A few suggestions: comment on or like posts, acknowledge birthdays and job changes, or share an update.

REPURPOSE CONTENT

Think about material you already have, and use that as your status update. Have you been mentioned in an industry publication? Quoted in the media? Has your company put out a press release? Avoid reinventing the wheel and get more use out of content you already have.

Even if you’re happily employed, your activity on LinkedIn will pay dividends when and if you decide to begin an active job search. If you are hoping to find a new position soon, enhancing your online visibility is a relatively quick way to begin attracting recruiters and potential employers.

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About Charlotte Weeks - Executive Career Coach / Executive Resume Writer / Outplacement Consultant

Prior to founding Weeks Career Services, Inc. Charlotte Weeks worked in human resources at a national association, where she experienced the hiring process from the other side. She's also the past president of The National Resume Writers' Association (The NRWA). Charlotte specializes in providing C-level executives (CEO, CFO, CMO, etc.), association executives, executive directors and senior-level professionals (director, VP, SVP, etc.) with comprehensive career coaching services and high-ROI resumes. She is author of "I Want a Job in an Association -- Now What?? A Guide to Getting a Job in a Professional Association, Membership Organization, or Society" and featured author of "101 Great Ways to Enhance Your Career." Additional book contributions include "The Twitter Job Search Guide," "Resumes That Pop!," and "Step-by-Step Cover Letters." As an internationally-recognized expert, Charlotte provides programs and documents tailored to each individual’s needs. To ensure that each person is given the highest quality of attention and service, Charlotte works with a limited number of new clients each month. For more information about Charlotte, please visit her Web site at www.WeeksCareerServices.com.
This entry was posted in Career Management, Job Opportunities, Job Search, Networking, Personal Branding, Social Media/Social Networking and tagged , , , , . Bookmark the permalink.

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