The New Wave of Executive Engagement: How to Make the Most of Today’s LinkedIn

Though LinkedIn has gone through some distinct growing pains, it has emerged as a dynamic networking platform with clear influences from popular social sites like Facebook and Twitter. Read on for 4 tips to make the most of your LinkedIn-fueled job search.

  1. Friend or Follow?

One of LinkedIn’s most significant shifts gives users the options to not only connect with known contacts or acquaintances, but to also follow company brands or influential leaders in a given industry. For a job seeker considering a move to a different position, the follow feature can be a great way to keep tabs on important conversations without creating new entries in your digital Rolodex during a time of potential transition. Like Twitter, you can simply click to follow, then read and share content relevant to your interests and expertise.

  1. Coworker Connection

According to a recent blog post on one of LinkedIn’s newest apps, LinkedIn Lookup, 46% of users report using the site to look up coworkers. The new app helps streamline this process, allowing you better access than ever to your internal team. This is a great tool to use for getting a better sense of how different departments in your company operate, especially if you’ve got your eye on an internal promotion.

  1. Share Your Story

A resume tells one kind of story, but if you’re ready to stretch your narrative voice, LinkedIn’s publishing platform allows you to broadcast your perspective and experience to 300 million users. This feature can showcase your ideas, while also serving as a portfolio of your expertise to fellow industry professionals, and potential new teammates.

  1. Message Matters

One of the more recent changes to LinkedIn’s look happened in its message center, a place that now looks similar to Facebook’s popular messaging service. The feature will allow you instant access to your conversation history, which can lend to more informal, quick “chats” with colleagues and networking contacts, as well as easy reference when following up on prior communications. There are several new options available to users when messaging, but before taking advantage of every bell and whistle, be sure to know your audience and adjust accordingly.


About Charlotte Weeks - Executive Career Coach / Executive Resume Writer / Outplacement Consultant

Prior to founding Weeks Career Services, Inc. Charlotte Weeks worked in human resources at a national association, where she experienced the hiring process from the other side. She's also the past president of The National Resume Writers' Association (The NRWA). Charlotte specializes in providing C-level executives (CEO, CFO, CMO, etc.), association executives, executive directors and senior-level professionals (director, VP, SVP, etc.) with comprehensive career coaching services and high-ROI resumes. She is author of "I Want a Job in an Association -- Now What?? A Guide to Getting a Job in a Professional Association, Membership Organization, or Society" and featured author of "101 Great Ways to Enhance Your Career." Additional book contributions include "The Twitter Job Search Guide," "Resumes That Pop!," and "Step-by-Step Cover Letters." As an internationally-recognized expert, Charlotte provides programs and documents tailored to each individual’s needs. To ensure that each person is given the highest quality of attention and service, Charlotte works with a limited number of new clients each month.
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