Mix and Match to Find Your Dream Job

I often joke with my husband – an author of three Civil War books – that we could do a joint book tour. The target audience? People who want to find a job in a Civil War association. While it IS a joke (the size of the audience wouldn’t be enough to warrant a tour!), it’s a good illustration of how people can brainstorm target companies and new career options. While there are countless aspects that can and should be considered when making a career move (values, salary, geographic location, advancement opportunities, etc.), mixing and matching potential job functions and industries can provide you with a good foundation for exploring possibilities.

Let’s assume you’re a marketing manager, and want to stay in a similar functional area. You currently work for a trade association for financial professionals, and it’s not an industry that you’re excited about. You do, however, love movies and travel. Going on this alone, a brainstorming exercise might look like this:

POSSIBLE FUNCTIONAL AREAS/TITLES: Marketing Manager, Marketing Director

POSSIBLE SECTORS: Association, Non-Profit, Corporate, Government

POSSIBLE INDUSTRIES: Film (could branch out to include other forms of entertainment, such as television), Tourism (could encompass hospitality).

Now, mix and match! At this point, you’re only brainstorming, so nothing is off-limits. Using the possible industries as a starting point, some career options could include:

FILM: Marketing Manager or Director for the Motion Picture Association of America, AMC Theatres, or Universal Studios.

TOURISM: Marketing Manager or Director for the New Orleans Convention and Visitors Bureau (CVB), American Embassy in Switzerland or Marriott Hotels.

This is a VERY brief list for example purposes only – I’ve seen people come up with as many as 100 options! Of course, you can (and should!) cut down later using other criteria. The point now is to get a working list of options. You’re only limited by your imagination!


About Charlotte Weeks - Executive Career Coach / Executive Resume Writer / Outplacement Consultant

Prior to founding Weeks Career Services, Inc. Charlotte Weeks worked in human resources at a national association, where she experienced the hiring process from the other side. She's also the past president of The National Resume Writers' Association (The NRWA). Charlotte specializes in providing C-level executives (CEO, CFO, CMO, etc.), association executives, executive directors and senior-level professionals (director, VP, SVP, etc.) with comprehensive career coaching services and high-ROI resumes. She is author of "I Want a Job in an Association -- Now What?? A Guide to Getting a Job in a Professional Association, Membership Organization, or Society" and featured author of "101 Great Ways to Enhance Your Career." Additional book contributions include "The Twitter Job Search Guide," "Resumes That Pop!," and "Step-by-Step Cover Letters." As an internationally-recognized expert, Charlotte provides programs and documents tailored to each individual’s needs. To ensure that each person is given the highest quality of attention and service, Charlotte works with a limited number of new clients each month.
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