Associations DO Find Employees through Social Media

While interviewing association leaders for the book,I Want a Job in an Association – Now What??:  A Guide to Getting a Job in a Professional Association, Membership Organization, or Society, I always ask how they source for talent. There are a variety of ways, of course, depending on the individual, organization, and geographic location. However, I was surprised to find out how much social media was cited as a method for finding candidates.

There’s been a bit of social media backlash lately, with people realizing it’s not as easy as many of us were led to believe. While you can reach millions of people, job hunters are often discouraged when they don’t receive much of a response. After talking with hiring managers in several associations, I found that viewing social media differently will better help you get in front of these decision makers:

1) Think of it as networking: Make an effort to meet new people in your industry, and establish relationships. This can take time, but can also benefit you for the rest of your career. On Twitter, you can start by following people who are at associations and engaging them in conversation. On LinkedIn, join industry-related groups, and reach out to people you’d like to get to know better.

2) Think of it as a resume/pre-interview: You’ll be halfway to an offer if potential employers know you’re a subject-matter expert BEFORE you even interview! Establish this reputation by offering relevant articles and tips, conversing with colleagues, becoming a member of industry groups, and having a targeted, keyword-rich bio.

3) Think of it as a job board: Many associations post jobs on Twitter and LinkedIn. Especially for smaller organizations, it offers an economical way to advertise open positions. On Twitter, go to “Find People” and add in an industry or company + jobs, and see what comes up (for example “Association Jobs”). You may find listings that aren’t posted on typical job boards. On LinkedIn, there’s a “Jobs” tab at the top, where you can search using various criteria, including job function, location, and industry.

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About Charlotte Weeks - Executive Career Coach / Executive Resume Writer / Outplacement Consultant

Prior to founding Weeks Career Services, Inc. Charlotte Weeks worked in human resources at a national association, where she experienced the hiring process from the other side. She's also the past president of The National Resume Writers' Association (The NRWA). Charlotte specializes in providing C-level executives (CEO, CFO, CMO, etc.), association executives, executive directors and senior-level professionals (director, VP, SVP, etc.) with comprehensive career coaching services and high-ROI resumes. She is author of "I Want a Job in an Association -- Now What?? A Guide to Getting a Job in a Professional Association, Membership Organization, or Society" and featured author of "101 Great Ways to Enhance Your Career." Additional book contributions include "The Twitter Job Search Guide," "Resumes That Pop!," and "Step-by-Step Cover Letters." As an internationally-recognized expert, Charlotte provides programs and documents tailored to each individual’s needs. To ensure that each person is given the highest quality of attention and service, Charlotte works with a limited number of new clients each month. For more information about Charlotte, please visit her Web site at www.WeeksCareerServices.com.
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2 Responses to Associations DO Find Employees through Social Media

  1. Mona Samar says:

    Charlotte, your findings that social media was cited as a very common selecting ground by hiring managers should be encouraging news to people who constructively use these platforms. Equally important, you have rightly pointed out that just riding the social media networking wave is not a magic route to success for job hunters. One still has to carefully cultivate relevant contacts in targeted industries and connecting in such a way will ultimately prove beneficial in some way, even if not immediately. If used wisely, these channels would indeed propel one, in your words, “halfway to an offer” by a potential employer. Good article. Thanks.

  2. Mona, thanks so much for your feedback. I’m glad you enjoyed the post!

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